Daniela Negreda, former IOC Senior Marketing Manager is IGNITX’s third Advisor

October 05, 2020

Daniela Negreda, a Brazilian-Portuguese Senior Marketing Leader, brings her broad Marketing and Business Development knowledge to IGNITX as Advisor with more than 20 years of Marketing experience in both the corporate and sport industry.

Daniela worked for Kimberly-Clark for 13 years in different Marketing roles and countries before joining the International Olympic Committee. She started as a Brand Manager in Brazil then moved to the Latin American business where she led the implementation of a proprietary trade marketing tool in 18 countries following the SAP migration. Daniela was promoted to coordinate and develop trade marketing tools, reporting, trading and analytical processes within the US team and subsequently to Canada where she was a Customer Marketing Manager for several accounts, including Loblaws.

As an enthusiastic volleyball player, Daniela always wanted to work in sport. She made the decision to move to Lausanne, Switzerland, the Olympic Capital and secured a position in the Marketing Department of the International Olympic Committee (IOC). In her 7 years at the IOC, she managed the strategic development, production and implementation of the promotional brand campaign for four Olympic Games with the objective of promoting Olympic Values beyond the Olympic Games with an integrated approach of TV, digital, social media, two-way engaging communication and a pro-social activation component.

Daniela also oversaw the development of IOC proprietary consumer and B2B research studies, provided analysis customized per stakeholder augmented by storytelling based on market trends. These research insights were used to successfully sell and renew partnerships as well as maintain the Olympic Brand recognition to its highest level.

With her deep knowledge of business development, she also led the development of effective fit-for-purpose sales tools which included compelling benefits to partner with the property. These tools were used for training, sales, and servicing of partners at all 3 levels of Olympic sponsorship resulting in various sponsorship renewals and new partners contracts with IOC, Host Cities Organizing Committees and National Olympic Committees, including the multi-million dollars deals with Bridgestone and Toyota.

Daniela is an MBA graduate from University of Phoenix, holds a professional certificate from University of California, Berkeley and an extension certificate from Faculdade Getúlio Vargas, São Paulo.

She is very passionate about education, a quality that is perfectly aligned with IGNITX. She believes in constant training and coaching and her recent projects are related to education in the areas of sport, marketing and personal transformation. Daniela also featured as a Course Instructor for the topic of Marketing and Business Development in the recently completed Sports Event Management Foundation Level 1 Course organized in collaboration with the University Putra Malaysia Sports Academy.

IGNITX is excited to have Daniela as our third advisor. We are positive that Daniela will be able to strengthen our marketing and education efforts while ensuring that our principles and values remain the core focus at all times.

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