Åse-Line Eide graduated with a masters degree in sports management and started her career as the Branding and Marketing Project Manager for the Lillehammer 2016 Youth Olympic Games where she led the design and development for the Look of the Games, the development and protection of the Lillehammer 2016 and licensing and merchandising.

She then went on to work with Helly Hansen, the #1 apparel brand for Ski Professionals and a world-class brand for sailing gear and was responsible for marketing and sponsorship activation in Norway, Sweden, Finland and Denmark.

Ase-line is currently heading the brand marketing department of Swix Sport, a company with long traditions within cross-country skiing, ski wax and poles. Amongst her responsibilities is activating sponsorship contracts with national teams, athletes and events.

Carol Ghorayeb has nearly 15 years of international experience major sporting events, developing front facing services for visitors/spectators from different cultures, multiple needs and desires.

Always committed to deliver the best experience possible, she has led large teams and developed the functional areas from foundation to the operational delivery for the Rio 2016 Olympic and Paralympic Games as the Head of Event Services and most recently with the Dubai Expo 2020 as Head of Guest Services.

She has recently started her own company, aGhora which focuses on customer experience and fan engagement.

Chan Heng Hong has 18 years of experience working in various areas of Technology in Major Sport Events including the inaugural Lima 2019 Pan American Games, Ashgabat 2017 Asian Indoor & Martial Arts Games, Rio 2016 Olympic and Paralympic Games and Singapore 2010 Youth Olympic Games.

He has gained different perspectives in strategic planning, integration and deliveries of technology services and solutions with his different roles as a service provider, a third-party consultant and working directly in the organising committees.

Heng Hong recently completed his Global Executive Masters in Business Administration from the IE Business School in Spain and is looking to assist sport organisations in delivering best-in-class services through client-centric approach and digital transformation.

Colin has spent several years working with event owners, organisers and host destinations to evaluate the impact of their events. Having established event evaluation processes and delivered reports on behalf of event owners, organisers and host destinations around the world, he continues to contribute towards efforts to improve standardisation and transparency of reporting within the industry.

Colin also has on-the-ground event management experience, including multiple Olympic Games, Commonwealth Games, European Games and world championships, working across a variety of sports but most notably boxing. Having worked as an event supplier, an organiser and on behalf of event owners and destinations, he understands the priorities and complexities of different stakeholders when it comes to delivering successful and impactful events.

In 2019, Colin co-founded Quantum Consultancy which offers research and evaluation services to the events industry. Colin works with rights owners and destinations to develop event strategies, conduct bespoke research projects, and leads evaluation processes which evidence whether events are achieving positive impacts and meaningful legacies.

Dr. Cornelia Blank is an associate professor at the Institute for Sports Medicine, Alpine Medicine and Health Tourism at the Private University for Health Sciences, Medical Informatics and Technology, Hall in Tyrol, Austria with a background in health sciences, psychology and more than 10 years of research experience in the field with special focus on doping prevention in (youth) sport. She was among the first participants who finished the IOC Certificate Course “Drugs in Sport” and also received the IOC Anti-Doping Research Fund for her project, “Doping Prevention Monitoring Program”.

Align with her academic pursuit, she also has a decade of experience in delivering medical service and doping control at major sport events. She was the assistant to the Chief Medical Officer at the inaugural Innsbruck 2012 Winter Youth Olympic Games and was the Doping Control Manager at the 2018 UCI Road Cycling World Championship in Innsbruck and the 2019 Nordic World Ski Championship 2019 in Seefeld.

With more than 18 years of work experience, 10 of that in the Sports industry specialising in the areas of logistics and supply chain, contract management and procurement, Cynthia Armendaiz has worked in major sports events like the FIFA World Cup, Commonwealth Games, Pan-American Games, Olympic and Paralympic Games and the Youth Olympic Games.

Cynthia is an Engineer in Industrial Systems and worked in the Mexican steel industry for 8 years before deciding to completely change her career. She graduated from the International Academy of Sports Science and Technology (AISTS) in Lausanne, Switzerland with a Masters in Sports Administration in Lausanne and dived right into the sport events industry.

She is currently based in Dubai.

Born and raised in Boston, Danielle received her bachelor’s degree in Biopsychology and Biomedical Engineering from Tufts University and a MS in Sport Management from the Isenberg School of Management at UMass Amherst. Her latest academic achievement was receiving the 2019 Madella Award for her thesis “Got Risk? Understanding the nature, scope and perception of abuse in amateur sport” as part of the IOC’s Executive Masters in Organizational Sport Management (MEMOS).

Danielle Lopez previously held the role of Sr. Business Consultant and Strategist at the United States Olympic and Paralympic Committee where she spent nearly 6 years serving and supporting Team USA athletes as a member of the “Team behind the Team.” During her tenure at the USOPC Danielle supported the planning and delivery of over 8 major international events including Summer and Winter Olympic Games, Youth Olympic Games, Pan American Games and the World Beach Games.

Danielle is currently part of the IGNITX Safeguarding Working Group.

Isabella Nogueira is an Arrivals & Departures and Transport specialist with 15 years of professional experience in over 11 major single and multi-sport events including the Rio 2016 Olympic and Paralympic Games, Ashgabat 2017 5th Asian Indoor and Martial Arts Games, PyeongChang 2018 Winter Olympic and Paralympic Games, Abu Dhabi 2019 Special Olympics, FIFA 2019 Women’s World Cup in France and FIFA Beach Soccer World Cup in Paraguay.

Isabella who was also a professional beach volleyball player for 14 years, developed the “end-to-end” service delivery model that facilitated the arrivals and departures movement for 60,000 clients in Rio 2016 and was implemented successfully in Ashgabat 2017 and Abu Dhabi 2019.

After working in Rio 2016, Bella embarked on a 3-month backpack journey which lasted 6 months. She visited 17 countries and during her travels, she was enchanted by the culture and lifestyle in the Middle East which is 1 of the main reasons she is working in Dubai right now.

Karen Lian's experience in the sports world began as an athlete when she represented Malaysia in the sport of tenpin bowling.

Her understanding and expertise of the area of ticketing operations stems from her work at several sports and non-sports events over the last 15 years namely the Asian Football Confederation (AFC) and the organising committees of the Baku 2015 European Games and the Kuala Lumpur 2017 South East Asian and Asean Para Games.

Her work in AFC involved developing the ticketing operation and sales platform in preparation for the 2011 AFC Asian Cup in Qatar. For the Kuala Lumpur 2017 Sea Games, she developed and executed the complete ticket operations and sales infrastructure. The number of tickets distributed was upwards of 900k.

Laura Deyell is a Member at Large of the Canadian Commonwealth Games Association and graduated with a B.A in Political Science and International Relations from the Bishop’s University in the Province of Quebec, Canada. For over 13 years Laura has been working and managing multi-sport events primarily working to provide clients with a memorable sporting experience.

Specializing in client service, protocol, VIP ceremony services, Games operations, and providing support to bidding cities. Laura connects the dots in a complex environment working with the very best around the globe in the industry. Her global experiences from working several Olympic/Paralympic Games, Pan Am/Parapan Am Games, and Commonwealth Games has allowed her to refine her operations to embrace any culture, align to any budget and keep up with the changing sport environment.

Laura is currently based in Birmingham, United Kingdom supporting the Birmingham 2022 Organising Committee in their preparations of the XXII Commonwealth Games.

Peter Ward originally got his Master’s degree from The University of Oxford in Biology and then went into the finance world, working in Bermuda and London. After deciding the financial world wasn’t for him he joined the Organising Committee For the London 2012 Olympic Games as a project manager. It was in this role he realised that the project management systems used in the events world were not good enough and decided to create WeTrack, a project management, readiness and event control room system designed for large events.

Peter Ward is currently Managing Director of WeTrack, which employs 10 people. He is determined to show events that there is a better way to manage events than spreadsheets and emails through WeTrack. Events have a huge impact on economies and with better managed leads to invigorated local economies.

Clients of WeTrack include Cricket World Cup, Special Olympics Berlin 2023, Rugby World Cup 2023, Wimbledon, World Triathlon, FIA, FIVB, Ryder Cup, Cheltenham Festival, Expo 2020, Ascot, Commonwealth England, Rugby League World Cup 2021, British Olympic Association and many others.